Forman Christian College’s School of Management teams bagged second prize in BrandRush and third prize in HRM in this year’s Emerge 2012 held at LUMS. Meeral Butt led the BrandRush team which included Ahmad Nawaz, Taha Saeed, Faizaan Ali, and Hassan Raza while Taseer Raza Hassan’s team along with Zoha Siddique, Aqsa Bashir, Zoia Michelle Parvez, Mawra Niaz and Nabeel Hassan stood third in the HRM Case Study competition.
Emerge 2012 was hosted by The Managerial Society at LUMS (MSL) and challenged current business students from all over Pakistan to participate in a competition that truly tested their abilities in the field of marketing, HRM, and CSR.
Today, a brand needs to continuously update its marketing mix, and employ the best possible strategies to attract and sustain customers. The MSL BrandRush challenges participants to make a creative and realistic strategy to breath life into a brand right at the point of decline. This is to give participants an idea of how to work in a situation of crisis leading them to think creatively on how to overcome it.
