Int’l vendors see immense growth potential in Pakistan

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As the government plans to launch three licences for offering third generation (3G) telecom services in the country, international vendors are seeing immense investment and growth potential in Pakistan. An official source said the international vendors were making a beeline for Pakistan as three new licences means a lot of investment and growth opportunities. He said during the last few years Chinese vendors have ousted majority of European and North American vendors from the market but 3G licences have attracted them back to the country. He said a leading vendor of dynamic Operations Support System (OSS) software, Comptel Corporation, is looking to set up its operations in the country realising the immense growth potential of telecom sector in Pakistan.
3G licences will open up multiple opportunities towards providing newer and more innovative services to the customers as well as to the commercial and industrial sector in the country. Comptel is a world leader in mediation and facilitates the entire order management process within the operators business. It is focused on helping communications service providers better engage with their customers in order to enhance subscribers’ satisfaction and loyalty and maximize revenue opportunities. Recently, it acquired a company Xtract, which gives it a unique capability to offer customers with real time customer experience solutions.
Such kind of services will be required by the telcos when they start providing high quality data services to the customers, he said. Recently, Kuwaiti operator Wataniya Telecom has deployed Comptel Dynamic SIM Management to give its customers the ability to self-activate their subscriptions using their handsets. With Wataniya’s premium first use experience, Super SIM, each user is now able to dynamically choose their numbers and the packages they want in real time. The solution enables the operator to monetise vanity numbers and to manage them, all in real time. It allows subscribers to select their numbers and services with an interactive dialogue the first time they use their SIM cards.