Lahore Cricket League launched

The Coca-Cola Company, in line with its philosophy of providing avenues for healthy activity to the youth of the country, has launched the “Sprite Lahore Cricket League” in partnership with the Lahore City Cricket Association. Addressing a press conference here at the LCCA ground, Lahore cricket president Kh Nadeem said that the Sprite Lahore Cricket League will feature around 130 cricket clubs of the city which will provide a unique opportunity for the cricketers to display their abilities and work towards becoming national level players.
Mian Javed, secretary LCCA, Rizwan Khan, country manager Coca-Cola and Fahad Qadir, Public Affairs & Communications Director of The Coca-Cola Export Corporation Pakistan and Afghanistan were also present on the occasion.
Rizwan said that after the successful completion of “Sprite Cricket Next 2011” in which teams from 13 cities competed for the lucrative cash prize of Rs 400,000 and the coveted title of National Street Cricket Champions, this is Sprite’s fresh endeavor to support cricket at its grassroots level.
Rizwan said: “Club cricket is one of the major stepping stones towards a long-term career in the game and it’s from these humble beginnings that the superstars of tomorrow are spotted and groomed.
Commenting on the partnership with Sprite, Kh Nadeem said: “It is heartening that a brand such as Sprite understands the importance of club cricket and is undertaking efforts to promote the game. Without a strong club cricket structure Pakistan cricket cannot prosper. “
“Sprite Lahore Cricket League” will feature 35 teams from the North, 51 teams from the West and 46 teams from the East zones of the city. These chosen groups will initially play against teams from their own zones for a chance to qualify for the next stage of the League. Qualifying teams from the second round will then compete for the title of “Sprite Lahore Cricket League Champions”. With approximately 350 matches “Sprite Lahore Cricket League” is certain to provide the youth of Lahore a healthy outlet to exhibit their cricketing prowess while providing fans of the game an entertaining exhibition of their favorite sport.