The Lahore University of Management Sciences (LUMS) in collaboration with LUMS Media Arts Society (LMA) is organising the annual international film festival on February 10. The event is one of the largest student-organized film festivals in South Asia. A number of students from all over the country and overseas would join the event to present their creative talent through the medium of film. The aim of the event is to give the art of film-making a much needed resuscitation in Pakistan. It serves as an important platform for the youth, upcoming film makers and enthusiasts to showcase their talent and come together to celebrate their creativity.