Krizmah, one of the most exciting names to emerge in the field of handmade bags, recently launched at Ensemble, a high-end multi designer boutique located in both Lahore and Karachi. Both boutiques will now be stocking Krizmah bags permanently. The Krizmah label is owned by two Lahore based graphic designers Zainab Ulmulk (a member of the ancient Katur dynasty of Chitral), Nadia Malik and Chitrali female artisans. The purpose behind Krizmah is to produce haute couture hand bags for global followers of fashion.
At the launch Zainab said: “I have always been engaged in creative pursuits and was drawn to the idea of developing a Chitrali product because of my link with the area, and that’s where the concept of Krizmah emerged from.”
“Each Krizmah bag is completely hand stitched by artisans. Each bag has a story behind it such as the Joshi bag which talks about the traditional annual spring festival of the Kalash people in the middle of May,” said Nadia.
After conducting a series of exhibitions for Krizmah in Lahore, Islamabad, London and Singapore, Zainab and Nadia felt that they needed a place where they could permanently stock their bags. “The response to our exhibitions was phenomenal and that was what inspired us to look at a place for permanent stocking and so we chose to go with Ensemble since as a brand house it only caters to high-end products and Krizmah is a high-end product,” said Ulmulk and Malik.
