Krizmah, one of the most exciting names to emerge in the field of handmade bags, recently launched at Ensemble, a high-end multi designer boutique located in both Lahore and Karachi. Both boutiques will now be stocking Krizmah bags permanently. The word Krizmah describes the plant wild iris in the “khowar” language of Chitral. Chitral is a magical valley in the foothills of the Hindukush Mountains, inhabited by a generous and tolerant people who embrace their simple existence with an innocent happiness expressed in time-honoured traditions of creative art, music and dance.
The Krizmah bag label is owned by two Lahore-based graphic designers Zainab Ulmulk (a member of the ancient Katur dynasty of Chitral) and Nadia Malik, as well as by women artisans in Chitral. The purpose behind Krizmah is to produce haute couture hand bags for global followers of fashion.
It is a good initiative but i fear that the purported empowerment of women is no where to be seen in Chitral. 800 household a good percent of poors in Chitral and if any of these were really being "empowered" it should be seen. Otherwise one should avoid using "poors" for publicity of his/her commercial ventures.
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