Despite facing colossal losses in recent years, the national flag carrier, Pakistan International Airlines (PIA), is all set to launch its own FM radio station at a cost of around Rs 50 million, while the new post of media liaison officer has especially been created for the project, Pakistan Today has learnt. Reliable sources told Pakistan Today that the PIA management has obtained the permit for establishing a FM radio station with a broadcasting radius of 120 km (almost covering the whole Karachi city) and the equipment is of three kilowatt. “The establishment of a FM radio station of this radius costs around Rs 50 million,” they added.
They said that the costly venture is the brainchild of PIA Brands General Manager Aneesa Rehman, who has a strong political backing. “The airlines’ management is seriously considering launching the FM station and several meetings in this regard have been held with the PIA managing director.” “To launch this radio station successfully, she has tried to get an extension in her job claiming that in her certificates her birth date was registered three years more than her actual age. But her request was rejected by the airlines’ legal department,” the sources said. “Through the FM radio project, Rehman will also launch a band of amateur singers named ‘Majestic Voices’.”
The insiders were of the view that at a time when many flights are cancelled on daily basis just because of shortage of fuel, spending this much amount on the radio station project and creation of a new post through the approval of the board is ‘useless and beyond rationality’. “The management must not take poor decisions solely on political pressures that in turn result in major financial and reputation losses,” they added.
“When under the aegis of PIA Marketing Department, even the position of Brands general manager was annulled. However, before being transferred to the department, Rehman coaxed the PIA Board to create the post specifically for her,” the sources said. “And now, while the post of media liaison officer does not exist in Public Affairs, Brands or In-Flight Entertainment (IFE) departments, the new position has to be approved from the board again.”
r u asking to us ? wats reactions frm our side ? lolzzzzzz hum use too ho chukay hain aysi baton sy :d zardari gvrt dissgrace our sovereignty ,,,,,
i think by now oxford dictionary should put the official meaning of the word "SHAMELESS= PPP"
Well, at least I know what the money I spent on MY PIA ticket has gone for. Possibly this spring when the airline delays (or cancels) its flight from either Chicago or Barcelona and leaves me stranded, maybe they'll hand out PIA Radio bumper stickers as a consolation prize? Maybe PIA WOULD be more successful in the radio business instead of TRYING to properly run an airline!
I think the lady wants to give it a last shot…
Comments are closed.