Ariel, one of the leading detergent brands of the world has partnered with millions of its consumers in Pakistan to spread smiles and happiness amongst orphans and needy children this Ramadan and Eid. Upon purchase of every 500 grams and 1 kg Ariel pack, Rs5 will be donated by Ariel to its trusted partners SOS Village and READ Foundation. Funds generated from this campaign will be used by Ariel and its partners to give new clothes and shoes to needy children across Pakistan making their Ramadan Eid special.
Expressing his views at the launch of the campaign, Ariel Brand Manager Khalid Farid, said, “Ariel continuously strives to touch and improve lives of Pakistanis in meaningful ways. This campaign is a win-win for our consumers; they will be able to choose one of the best detergent while spreading smiles amongst the under privileged consumers.”
