ISLAMABAD: ConsoliAds – an intelligent, digital advertisement optimization platform – has announced that it has successfully closed a $1 million Series A investment deal led by 47 Ventures Investments – a Pakistan focused, international venture capital fund.
ConsoliAds’ rapidly growing digital and mobile ad mediation platform has already arbitrated billions of ad impressions last quarter to ensure improved revenues for APAC region publishers and offer a more efficient promotion platform to developers of mobile applications, games and digital content in the region.
The new investment will allow ConsoliAds to further strengthen its leadership position in the APAC market as well as allow the company to expand into other regions as well.
The capital spends on its internal R&D will also increase for augmenting its automated ad mediation technology through use of machine learning.
“The partners at 47 Ventures Investments have deep expertise in the digital/mobile ad tech space and we are excited to have them on board as we move towards global expansion,” said ConsoliAds CEO Asad Mahmood.
