For 30 hours of training costing 20,000 yuan ($3,080), women keen to snag a billionaire, millionaire or even just an affluent man can learn techniques to make them more attractive.
The Beijing Moral Education School, in the world’s second largest economy — home to 189 billionaires and just under one million millionaires — has attracted over 2,800 mainly middle class women since it opened in August last year.
Students are taught conversation skills, personality development and traditional tea-pouring techniques, which convey elegance.
The founder, Shao Tong, also teaches at the school, focusing on pointing out to students how to decipher a man’s character and personality. She said the school was encouraging women to become the best they can be by giving them a goal that many in this rapidly developing country, with a huge increasingly affluent and aspiring middle class, strive for.
“We are nurturing internal qualities and developing potential. But if I were to advertise the school saying I would like to teach you how to build a good family and to better yourself, lots of girls would rule it out because they feel that they are agreeable and qualified enough,” Tong said. “So then I thought, why not be more straightforward by saying: do you want to marry a rich man?”
In the past few months, the school says it has successfully matched 30 couples that resulted in marriage.
