FAISALABAD: United Industries Limited (UIL), the parent company of Kashmir cooking oil, hosted “Unleash, Ignite and Lead” day for their team at Serena Hotel, Faisalabad where the hard work of the team was lauded.
The event was hosted by Sophia Anjum as she engaged in an interactive Q&A session with Muhammad Waleed Muggo, the director operations of the company who shared the company’s expansion plans and its growth statistics.
At the event, latest happenings in the company were highlighted, a new corporate identity was unveiled and the first look of new packaging for the entire range of Kashmir Cooking Oils & Banaspati took place.
Speaking of the new corporate logo, Director Marketing Mian Shahzad Khalid said, “United Industries has always believed in delivering on the promise of delighting the hearts of its loyal consumers who are like a family for us. As we grow in capacity, our core focus is also to uplift the brand perception and to transform with the new age. The new identity encapsulates all of this in one.”
Chief Executive Officer (CEO) Muhammad Akbar Muggo, Executive Director Mian Maqbool-ur-Rehman, Director Operations Muhammad Waleed Muggo, and Director Sales and Procurement Muhammad H Muggo shared the new logo with the team.
An exclusive preview of the new TV commercial for Kashmir Cooking Oils & Banaspati was shown to viewers.
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At the event, the executive director was honoured with the Service Excellence Award by Muhammad Akbar Muggo, Muhammad Waleed Muggo and Muhammad H. Muggo in acknowledgement of his service to the organization since 1962.
To entertain the audience, there was a dance performance by Wahab Shah Group and a live Qawwali performance by Asif Ali Santo. The event was organized and executed by Dreamweaver Productions.
