PFA launches province-wide crackdown on energy drinks


LAHORE: The Punjab Food Authority (PFA) on Tuesday launched a massive crackdown on energy drinks across the province as the deadline given to manufacturers and food business operators (FBOs) expired on December 31.

According to a press release, PFA director general directed his field officials to launch a large-scale operation against the shopkeepers who were still selling energy drinks in the market and manufacturers of the drinks.

He said that no beverage company can print the word “energy” on its products’ packaging and added that the companies were bound by the law to prominently mention “highly caffeinated drink” on their products.

It is pertinent to mention here that PFA had directed beverage companies to avoid printing the word “energy” on the label of their products. The PFA had also imposed a ban on terming the beverages containing pharmaceutical ingredients as energy drinks.

The authority had banned the sale of energy drinks in April 2018 and directed all manufacturers as well as distributors to remove their stocks form the market before the deadline.

In an effort to encourage a healthy lifestyle, the federal government has also been planning to impose “sin tax” on carbonated drinks after cigarettes.

Centre is planning to levy Rs2 per 100 ml bottle of carbonated beverage and Rs5 to 15 on each packet of cigarettes under the new tax.