Coke Fest mesmerises the city of lights

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KARACHI: The Coke Food and Music Festival 2018, that commenced in Karachi on December 14, came to an end on Sunday after a three-day, successful run. The festival opened doors to numerous eateries that served local as well as continental cuisines while music reigned supreme at the event.

An interesting lineup of artists including Raffay Israr, Quadrum, Zoe Viccaji, Sahara UK, Asim Azhar, Farhan Saeed, Jawad Ahmed, Fuzon, Zil the band, Shuja Haider, Natasha Baig, Sahir Ali Bagga and Josh took the stage during the three-day festival.

Coke Fest Karachi promised to offer all of the season’s freshest flavours ranging from a diversity of traditional desi to continental, Asian, Chinese, Japanese, Thai, Turkish/Lebanese and Italian.

The selection of cuisines for Coke Fest was curated based on the reviews and feedback of the extremely active members of popular food portal FoodiesRUs.

Coke Fest also acknowledges that there is nothing quite like a home cooked meal for which reason the festival celebrated home-based chefs who make up a significant part of the festival. These chefs brought with them a range of their multi-generational secret family recipes.

Organised by Active Media, Coke Fest was presented by Coca-Cola Pakistan, co-sponsored by Jazz along with Kashmir Cooking Oil and Banaspati with Foodies ‘R Us, as the organising partners.

The Festival’s transport partner was Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival were TV One, News One, FM91 and Catalyst PR as the public relations partner for Karachi, besides Foodpanda as the digital partner.