PFDC L’Oréal Paris Bridal Week to kick off next week


LAHORE: Pakistan Fashion Design Council [PFDC] in collaboration with makeup giant, L’Oréal Paris is set to present the PFDC L’Oréal Paris Bridal Week on September 4 2018, marking the eighth consecutive year of the bridal couture platform.

This year the PFDC welcomes a mix of established and contemporary designers within an enlarged scope of the bridal platform introduced last year, following two distinct set of shows.

PFDC will present a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers including 4 solo shows along with a series of grouped/duo shows.

The designers set to showcase solo are Faraz Manan, Saira Shakira, Nida Azwer and Ali Xeeshan along with collections from HSY, Hussain Rehar, Jeem by Hamza Bokhari, Misha Lakhani, Nickie n’ Nina, Nomi Ansari, Republic and The House of Kamiar Rokni.

Further, new bridal designers being introduced by the PFDC this year in the luxury evening segment are: Rema & Shehrbano, Zainab Salman and designer Hira Ali whose show has been sponsored by the PFDC, in continuation of their ongoing efforts to guide and mentor new design houses.

In the early evening, the PFDC brings to fashion week bridal and trousseau shows from popular, commercially acclaimed brands including Ahmad Bilal, Ahmed Sultan, IVY, Rici Melion and Sara Rohale Asghar, alongside upcoming designers FAS, Mehroze Khan and Tabya Khan.

Chairperson of the PFDC, Sehyr Saigol while speaking about the event said, “With each fashion week, we strive to create highly anticipated trends, concepts and talent in the industry all the while maintaining our authenticity and driving the credibility of fashion in Pakistan forward.”

She added, “I am particularly happy to reveal the exciting line-up of this year which promotes an eclectic mix of designers. With our Beauty Meets Fashion platform, we aim to collaboratively establish the regions’ fashion and beauty looks for 2018-2019.”

Sharing her thoughts, Managing Director L’Oréal Pakistan, Musharaf Hai said that she looking forward to another year with PFDC and hopes to bring “sustainability, diversity and inclusiveness to the realm of Beauty.”

Nabila of Nabila Salon will be doing the official hair and makeup for the event.

The event is expected to a starry one as celebrities will descend to attend or walk the ramp of one of the most coveted fashion event of the year.