Popular ride-hailing service Careem on Monday apologised for using political slogans in its recent ad campaign, maintaining that the company is ‘politically neutral’.
On its official Twitter account, Careem apologised to the people who had been affected due to the slogans saying, “We sincerely apologise for hurting your sentiments. Careem is politically neutral and our election taglines covered all popular political slogans.”
“Our singular aim is to get everyone to the polling stations,” it added.
We sincerely apologise for hurting your sentiments. Careem is politically neutral and our election taglines covered all popular political slogans. Our singular aim is to get everyone to the polling stations. #CareemForDemocracy pic.twitter.com/VoDMhbLM8q
— Careem Pakistan (@CareemPAK) July 9, 2018
The campaign, which rolled out in the last week, included taglines such as “Mujhay Promo Kyun Nikala?” and “Kal bhi promo zinda tha/Aaj bhi promo zinda hai!” and promo codes like “AFTERNUUN” and “10PERCENT”, which hit out at Pakistan Muslim League-Nawaz (PML-N) and Pakistan People’s Party (PPP), respectively.
