Global information, data and measurement company Neilsen has named Peshawar Zalmi as the most valuable franchise of Pakistan Super League (PSL) for the second year in a row.
According to Zalmi YouTube channel, the Managing Director (MD) of Nielsen Kelvin Watt praised the franchise for its impressive shirt logo and the other sponsors.
The international company has given Zalmi the honour after a careful assessment of its branding, social media exposure and campaigning.
Peshawar Zalmi on its official Twitter page wrote: “World’s most famous independent media expert company @Nielsen has confirmed @PeshawarZalmi as the ‘Biggest Brand Competing in #HBLPSL’ for the 2nd consecutive year. #ZalmiNumberOne“.
BREAKING:
World’s most famous independent media expert company@Nielsen has confirmed @PeshawarZalmi as the ‘Biggest Brand Competing in #HBLPSL’ for the 2nd consecutive year.#ZalmiNumberOne pic.twitter.com/aHX2UURcpQ— PeshawarZalmi (@PeshawarZalmi) July 3, 2018
Meanwhile, Zalmi owner Javed Afridi thanked Neilsen stating, “Thank you @kelvin_watt , MD NIELSEN Confirm Today that #PeshawarZalmi is Evaluated as the BiggestBrand of #HBLPSL #ZalmiNumberOne“.
Thank you @kelvin_watt ,
MD NIELSEN Confirm Today that #PeshawarZalmi is Evaluated as the BiggestBrand of #HBLPSL #ZalmiNumberOne pic.twitter.com/w7VtceP8nW— Javed Afridi (@JAfridi10) July 3, 2018