Pakistani girl shown as brand ambassador on booklet triggers controversy in India


JAMUI: A Pakistani girl featured as the “brand ambassador” on the cover page of a booklet meant to promote ‘Swachh Jamui Swasth Jamui’ initiative in Bihar’s Jamui district, has triggered a controversy in India.

District Coordinator of Sanitation and Water Sudhir Kumar called the distribution of notebooks “a mistake”. The notebook has been distributed in all schools in the area, as reported by the Times of India. 

The girl’s photograph was also used for Indian government’s “Beti Bachao, Beti Padhao” scheme.

An investigation revealed that the girl was also seen drawing Pakistan’s flag in a picture, that “added fuel to the fire”.

It was also revealed that the girl was being promoted as the face of UNICEF in Pakistan for education.

The booklet was printed by Suprabh Enterprises printing press in Patna.