LAHORE: Replicating the Uber model of salon services, the dynamic team of GharPar held an exclusive event to throw light on their contributions towards poverty elevation in Pakistan through women empowerment. This is a one of its kind salon service model which is currently operational in Lahore and will also be made functional in Islamabad and Faisalabad soon.
GharPar Chief Executive Officer (CEO) Shameelah Ismail, while talking to reporters, said that the inspiration behind the concept was a result of long and hard discussions with the company’s co-founder and Chief Operating Officer (COO) Mehvish Arifeen.
Ismail said that in the beginning, they started free of cost stitching and grooming training workshops for women who were the sole breadwinners of their families. The initiative received further support from the company’s CCO Arooj Ismail, which resulted in the formation of the GharPar concept aimed at empowering marginalised women.
While honouring the beauticians who have been trained under the banner of GharPar, the event highlighted the importance of the forum to both the GharPar founders and the women they were helping.
During the event, GharPar had also arranged a trail of some of their experiential services, including express manicure cure, and head and foot massages, which left the ladies attending the event ecstatic.