The latest hair trend in Hollywood will give you serious nostalgia. Jaime King is the latest celeb to get a modern perm, and we’re obsessed with the results!
The 38-year-old Heart of Dixie actress documented her time in the hairdresser’s chair on Instagram, showing all the steps that go into the perfect perm. In the first picture, she’s munching on a hamburger while her hair is twisted up on perm rods, and she gives a shout out to LA-based hair stylist Kiley Fitzgerald in the caption.
The hairstyle is making a return, but, what’s even better this time around is that it is not really following the “higher the hair, closer to god” mantra anymore. According to Hollywood celebrity stylist George Papanikolas, the salon service is gaining popularity for its ability to give clients a natural wave or bend in the hair, reported InStyle.
Today it’s more about the beachy look, like the one you see on Victoria’s Secret models or even the tousled, effortless-looking waves that show up on nearly every red carpet.
“There are also modern techniques where it can be straighter at the top half with the bend in the hair starting at the mid length and ends. The other big change is using a larger rod to create a loose, soft bend in the hair. We’ve also seen a big shift away from the over styled curling iron waves to a more natural air-dry texture,” adds Papanikolos.
The size of the rod directly correlates to the result you get. If you used a smaller rod, Papanikolas says you’d get a look similar to Halle Berry’s, while something larger will give you something like Kim Kardashian’s messy hair look or the waves seen on Erin Wasson.
And while it can be customised for everyone, Papanikolas warns perms can be difficult to achieve on heavily highlighted hair. “The streaks on the hair that are highlighted with bleach have different porosity than the strands that aren’t highlighted, so they can take the curl unevenly,” he explains.
“Another option for those with heavily highlighted hair is a thio-free perm—a service that uses a different chemical to break the bonds in the hair—which are less damaging but don’t tend to last as long.
