E-commerce boom in twin cities increasing interest in online shopping in females


ISLAMABAD: The trend of online shopping is gaining popularity in twin cities of Rawalpindi and Islamabad, as elsewhere in the country, due to a massive promotional usage of social media marketing as a tool to attract citizens to buy accessories of their choice.

Female customers’ interest to shop online is increasing due to the convenience, one-stop solution, free and fast home delivery, time-saving and affordability that e-commerce offers to prospective shoppers. A variety of products like fashion accessories, home textile products, clothing, jewellery, mobile phones, laptops, cosmetics, shoes, handbags, electronics etc. are all easily available, just on one call.

Rabia Anum, a regular online shopper said, “I think online shopping is easier than going to markets and getting stuck in a traffic jam.” She added that shopping had become much simpler due to the mushroom growth of online markets.

Another shopper, Shehnaz said, “Internet is in reach of every one now in twin cities. I really enjoy online shopping as it’s discounted.” People are becoming addicted to online shopping, as one can have complete knowledge about any product while sitting in an office or at home, she noted.

“Working women mostly avail this facility for shopping as this practice saves their time and energy,” she said.