When Sonam Kapoor began her acting career in 2012, nobody imagined that she’ll one day become a fashion trendsetter. The actress slowly and gradually showed that she stands out when it comes to her choice of clothes and the way she carries it.
And some years ago, she unveiled that she along with her sister Rhea Kapoor launched a fashion brand Rheson, named after the names of the sisters. The brand had a grand launch in May this year.
However, Rheson clothes were initially only exclusively available at Shoppers Stop outlets and its website. But now, Sonam is all set to launch a series of brick and mortar outlets to reach out to a wider audience and establish a direct relationship with customers.
While, a lot of companies are increasingly turning to the online space in order to increase their sales, Sonam is heading in the opposite way. But she believes that doing so will enable the brand to penetrate into different areas of the country. As of now, the plan is that the first Rheson store would be set up in Mumbai and then gradually, stores will be opened in other cities too.
And that’s not all; Sonam and Rhea are all set to expand their collection. At present, they are selling women’s clothing and bags. They now plan to venture into menswear and accessories. However, all products of Rheson would be stylish, yet affordable since they want to target the masses.
Clothing lines are the current rage in Bollywood; Anushka Sharma has also introduced her cruelty-free clothing line by the name Nush while Deepika in association with Myntra has launched the All About You from Deepika Padukone line.
Sonam Kapoor will be seen next in Veere Di Wedding which incidentally is produced by her sister Rhea. It also stars Kareena Kapoor Khan, Swara Bhaskar and Shikha Talsania. Directed by Khoobsurat’s director, the film will be released on May 18, 2018.
