‘Made in Pakistan Fashion Show’ soon in Karachi

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KARACHI: Fashion Pakistan, the leading platform for Pakistani fashion designers, on Sunday announced its partnership with Trade Development Authority of Pakistan (TDAP) for its upcoming ‘Made in Pakistan’ Fashion Showcase, soon to be held in Karachi.

The Made in Pakistan Fashion Showcase is being held to produce export worthy collections by established designers, and as a stepping stone for eminent designers under Millennial Fashion Platform who then will be linked with the industry to produce the collections for the export markets- if the orders are procured.

Besides providing them solid experience and mentoring in their field, it will also give the emerging designers a chance for their talent to be recognized.

The aim is to provide is to encourage production of value added products as it is the way forward making our fashion industry competitive in international markets, by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses.

The event will showcase collections by Amir Adnan, Aamna Aqeel,  Fnk Asia, Nova Leather, Hassan Riaz, Tena Durrani, Deepak Perwani, M Jaffer jees , Wardha Saleem, Zuria Dor, Rizwanullah, Adnan Pardesy, Nauman Arfeen, The Pink Tree Company and Gulabo by Maheen Khan.

This year, fashion Pakistan will also be launching 10 emerging designers on the Day 3, under Millennial Fashion Platform that will be happening on the 12th of November 2017 of made in Pakistan Event.

Designers showcasing through Textile Institute of Pakistan’s (TIP) Collective Showcase would be Farah Usman, Sundus Talpur, Salman Javed, Zainab Khalid, Amna&Rida, Shahmeer Ansari, Farah Asad, Sobia Halar and Naina Bhagwatiand

Commenting on the event and partnership with TDAP, Feri Rawanian- CEO Fashion Pakistan(FP) said, “As Pakistan is a textile based economy and largely dependent on exports, this year the numbers have shown that due to competitive markets the export have dropped by 2 billion dollars. Most of the manufacturing has moved to countries like Bangladesh, Cambodia, Sri-Lanka and Vietnam. Some due to internal challenges and constraints but also largely due to lack of value-addition,”

“We at FP want to develop our designers and provide them a stage so they have the right market insight and the tools to get in to this value dded segment in-line with international trends and consumer demands and this collaboration with TDAP also aims to just do that.” , she concluded.

The official Media Partner of the event is TV One.

Nubain Ali will be taking the role of the Show Director/Choreographer for the Event. Backstage and Event management will be done by Production 021. Hair and Make-up will be handled by Nabila’s N-PRO& N-GENTS.

Tehmina Khalid’s Take-II will serve as the official Public Relations firm for the event.

2 COMMENTS

  1. Indeed, fashion shows are important to bring new talent in front of the world but it’s sad that we are loosing originality of our Pakistani culture… :-/

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