Daraz’s Big Friday: sale or scam?

By
Saman Shafiq
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1
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Across the world, Black Friday is probably one of the most awaited days considering that almost everything goes on sale and most products are available at bargain prices. Pakistan also caught up on the trend of Black Friday and though we cannot settle on a single name for this day, many retail brands have gone on sale and are offering great prices to their consumers.

Following the success of last year, Daraz.pk decided to bring back a bigger and better sale for the Pakistanis.  The entire website is currently on sale.

Daraz.pk is the leader in online retail in Pakistan, offering e-commerce services for apparel, accessories, shoes, beauty products, electronics and general merchandise. The online shopping platform has a portfolio of over 1,800 local and international brands and is part of the Asia Pacific Internet Group (APACIG). It also has an online shopping app for Android and iOS phones to enhance the user experience and provide a user-friendly and easily accessible platform for customer’s on-the-go.

The company followed an extensive marketing strategy and had created a hype for its Big Friday sale long before it was to commence. Many people were excited about the sale as it would give them an opportunity to buy stuff at bargain prices.

NOT SO ‘BIG’ AFTER ALL!

However, the sale has disappointed many. Scores of people have come forward claiming that Daraz had increased the prices of the products and then put them on sale which then brings down the price to the retail price.

Speaking exclusively to Pakistan Today, a buyer Shahmir Hasan said that he had been tracking a jacket on Daraz which was for Rs 2,000 and at the time of the sale, the website showed the actual price to be Rs 4,000 and the sale price to be Rs 1,999. He said that he was very disappointed with Daraz as he really had his heart on the jacket.

In a ladies forum on Facebook, several ladies complained that they had been tracking items such as electronic heaters and televisions on Daraz and the sale price was the same as the original price because the website increased the prices before putting the products on sale. They warned others not to fall for this “scam” by Daraz.

Many users also took to Twitter to express their distress.

Daraz was unavailable for comment. However, in case of an update, Pakistan Today will update its readers.

Previously Khaadi has also been accused of resorting to such tactics to make extra profits during the sales.

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1 COMMENT

  1. i was once at debenhams on the morning of their 70% sale. i was ushered out of the store saying they werent “ready yet” when i came upon a group of store staff ripping off price tags and pasting new ones the pile of old tags was in the 3200 to 3700 range and the new tags were in the 5200 range. some sale! i have never gone back to shop at Debenhams.

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