Coke Studio’s beautiful rendition of the qawali, Tajdar-e-Haram, has surpassed all records becoming the first Pakistani song to cross one hundred million views on YouTube. Not only that, the music video has received over 5 million engagements and has been viewed in 186 countries around the world.
The song which opened the 8th season of Coke Studio was an instant hit from the minute it was released. Sung by Atif Aslam and produced by Shiraz Uppal, the qawali takes the listener on a mystical and melodious journey.
General Manager of Coca-Cola Pakistan, Rizwan U Khan, expressed great joy over this achievement and hoped that more songs will join this league.
Over the years, Coke Studio has become an esteemed platform for musicians and singers from across Pakistan. Along with that, it has also provided the people with a stellar playlist and tracks which will be remembered for years to come.
Watch the video below: