KARACHI: Physiogel launched its first-ever digital campaign ‘Love Your Skin’ at a Media Meet held at Café Aylanto on August 10.
The red carpet was hosted by Dr Muzna Ebrahim.
Celebrity guests, including Adnan Malik, Areeba Habib, Alishba Yousuf and Sadaf Kanwal, also attended the event.
Aisha Khan, who stars in the digital campaign video, looked radiant with her flawlessly glowing skin. Aisha was present at the event to launch the digital campaign and interacted with the media through various engagement activities such as the quirky rapid fire rounds which discussed skin, beauty and fitness.
GSKCH Chief Executive Officer Sohail Ahmed Matin said, “Physiogel is a skincare brand which is not only clinically proven and backed by its patented Bio-Mimic Technology but is also a brand that is raising the self-awareness of consumers enabling them to take better care of their skin and hence enjoy a better lifestyle.”
GSK Consumer Healthcare Brand Manager Ayeza Sumsam Mohiuddin elaborated on why superstar Aisha is the appropriate fit for the brand: “It is very important for a brand like Physiogel to have a face which represents what the brand stands for. Aisha is an avid user of our brand which has allowed her to maintain great skin whilst working in a fast-paced industry. ”
‘Love Your Skin,’ the brand’s first-ever digital campaign highlights that Physiogel allows the consumer to feel comfortable in their own skin by ensuring that after a hard day of work, their skin looks and feels refreshed.
The media got the first look into the digital campaign and got the chance to speak with Aisha Khan, who shared her first-hand experience with Physiogel.
She also spoke about dealing with bad skin days and transitioning to good skin days. Tips regarding skin regimes were shared as well.
GSKCH Marketing Director Sadia Nasiruddin said that “In today’s age, digital marketing is a space which is cluttered with branded messages that concentrate on product usage only. We want to make Physiogel greater than that, by communicating to the audience, that having a good skin can boost a person’s confidence and self-esteem, helping them become their best selves. It’s a pleasure that ‘Love Your Skin’ is all about the woman user who is impacting how she feels and looks herself.”
The glamorous press meet ended with a sumptuous dinner amidst much chatter of how they keep their skin radiant and glowing.
