Car booking app plays matchmaker: Careem launches “rishta rides”

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Careem is no stranger to cashing in on the particularities of Pakistani culture, be it their coupons that reduce fare to reach local events, or the “Careem Nayi” that would visit your location to give you a quick trim for Eid a few weeks ago. But when, today, Pakistani’s woke up to the prospect of carpooling with a  “rishta aunty” the promotion was initially taken in jest.

After a few moments, however, reality set in when the company spammed inboxes and in doing so attempted to usher in a new era of matchmaking.

The recipients of the promotion were understandably in disbelief, shock and in some cases anger. Some even felt personally attacked (or simply flattered).

 

 

 

Most could not fathom the possibility.

 

 

 

Some were not to fond of the prospect.

 

 

 

Perhaps the option is in beta, to the disappointment of those who can’t wait.

 

As of now it is hard to say whether the people over at Careem are on to something, perhaps they’ve developed an algorithm specifically tailored to the customer based on location? or is it just a publicity stunt. Nevertheless, we are sure that the people will relate their experiences on social media especially given the way they responded to the promotion.