Islamabad: Super Kabaddi League, the first significant sports development initiative for Kabaddi in the country ups the ante in launching its international image. Strawberry Sports Management (Owners of the Super Kabaddi League) in arrangement to the blockbuster initiative held a promotional campaign in Islamabad Wednesday night in a bid to launch the teaser of Pakistan’s first ever Kabaddi song.
The promotional campaign received a glam makeover with a potent mix of celebrities and media attention. The evening was widely attended by cross section of society, athletes, media (electronic, print, digital), bloggers, corporate, sports experts, social sector, artists and sports loving people from all age groups and walks of life. The video of the song is planned for release in July.
Muhammad Sarwar Rana, Secretary General Pakistan Kabaddi Federation & Asian Kabaddi Federation, Associate Secretary General International Kabaddi Federation commented “In my career both as a National level player and Secretary General of Pakistan Kabaddi Federation, I am yet to witness such broad-based support and excitement for Kabaddi as I witnessed tonight. Super Kabaddi League shall bring glory to Pakistan. Asian Games are due next year and we thank Strawberry Sports Management for holding the League in Asian Style as this would go a long way in bringing pride for Pakistan at international level.”
Haider Ali Daud Khan, Founder and CEO of the Strawberry Sports Management remarked that “The response tonight was phenomenal. It’s a validation of the widespread power of sports. We are launching inaugural season of Super Kabaddi League in 2017. Pakistan Kabaddi Federation is our exclusive technical collaborator for the League. It’s going to be an international sporting spectacle that shall feature international players. Gold at Asian Games 2018 for Pakistan is definitely the mission.”
The proceedings of the evening were exquisitely designed to feature video clips of the song, players, international endorsements, views of celebrities/ambassadors and experts from various fields and thought leaders.
The interactive aspect of the session was highly appreciated by all. There was ample time for Q&A in which the participants enthusiastically contributed. People were keen to attend future such events by Strawberry Sports Management especially the Super Kabaddi League. People even volunteered to be made part of the campaign.
Speaking at the occasion, Director of the song, Owner Meditation Productions, Ammad Azhar said “This is a momentous occasion for fusion of sports and culture. We are excited to deliver world class song that is going to be Kabaddi’s first ever song in Pakistan. We are already receiving highly favourable reviews.” There were speakers from the audience who expressed their views about the positive aspects of sports in general and Super Kabaddi League in particular.
Super Kabaddi League is launching series of events in the build up to the event kick off in winters that are likely to engage all stakeholders from across Pakistan and abroad. Super Kabaddi League shall also feature international exhibition matches of women Kabaddi in which Pakistan Women team shall play head to head with international women teams.