MNR launches first flagship store in Lahore

LAHORE: Fashion Designer hailing from Gujranwala Mohsin Naveed Ranjha has made his name in the industry in just a few years time. After an astounding success of his design studio in Gujranwala, the designer has bought his regal aspirations in the city of gardens.

The store opened its door to the public earlier this week on the MM Alam Road and the launch event was a huge success as media, models, socialites, fellow designers attended the event Noor Jahan Azain of ‘Creamy Creations’ did the Hors d’oeuvre and deserts.

“Lahore is recognised as one of the nation’s most important fashion capitals,” says the man himself while talking to Pakistan Today.

The designer went on to say that the fashion industry is continuously growing and Lahore is all about fashion and extravagance.

“The city has built a great reputation for itself by using quality fabrics, providing reliable customer services and competitive prices,” says Mohsin.

Similarly, MNR aims to provide its clientele with the finest quality of material and stay in competition in the industry.

The MNR Design Studio is all about gaining inspiration from royalty. Each and every single ensemble of his is an art itself, which includes formals, semi formals, bridals, shawls and waistcoats.

The details of his design are in sync with the pattern and the selected colour scheme. Not only that, each MNR collection has the right amount of glam factor needed for it to stand out. From the craftsmanship of classic, sophisticated cuts, each collection keeps in mind the taste of modern man/woman without losing the traditional aura.

“My mantra is to keep on doing what I do best and keep creating the gorgeous apparel for both men and women, creating a timeless fashion statement,” said MNR.

Just like his signature royal style in fashion, the interior of the studio is also inspired by the Mughal Architecture. As soon as one enters the store, he/she gets the feeling of royalty.

“MNR is known to keep culture and heritage hand in hand just like our fashion line itself (traditional),” said the designer.

“It has been kept artistically conventional to attract the desired target audience and express the MNR signature style,” he added.

The MNR team has great expectations from the Lahore clientele as previously they had to travel all the way to Gujranwala for orders, but now it’s just a few minutes drive away in the city.