Lahore May 20, 2017: The world’s leading technology company Xiaomi launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place at Ava Gardner, Faletti’s hotel, Lahore on Friday and was hosted by none other than the charming and witty Taimur Salahuddin AKA Mooroo.
Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noorie and Nescafe Basement band with Altamash Sarver who made audiences dance to their favourite tracks. The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology at such an affordable price.
Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”
Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Redmi 4X will be available in the markets from Saturday.The smartphones will be available offline across the country and online at official mistore.pk and at authorised online sales agents online shops at Daraz.pk and Yayvo.com.
Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.
The device has been available on SmartLink Technologies online platform since May 1, 2017.
Creating a stir in the mobile phone market, Xiaomi unveiled three smartphones, Mi Max, Redmi 4A and Redmi Note 4 in February this year. It also brought forth its durable and unique ecosystem products Mi Band 2 and Mi Power Banks ranging from 5,000 mAh to 20,000 mAh.
With a rising clientele in the country and with the help of Smartlink Technologies, Xiaomi was able to grab a strong foothold within Pakistan. As promised, extending their partner’s “Consumer Comes First” philosophy, Smartlink Technologies will fulfil the requirement of Mi Customer Care Centres within the leading cities of Pakistan.
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting edge technology should be made accessible to everyone. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.
Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. We live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.
