ISLAMABAD: Joint ventures in film, production and broadcast were indispensable and strong mediums to communicate values, cultural moorings and stories of friendship between the people of Poland and Pakistan.
These views were expressed by State Minister for Information, Broadcasting and National Heritage Marriyum Aurangzeb, while talking to the Polish Ambassador Piotr Opalinski, who called on her on Thursday.
Both sides reiterated their resolve to further enhance collaboration in the areas mutually beneficial for the people of both the countries.
The minister said that films had been one of the powerful medium in reinforcing cultural values and promoting the language of love, peace and co-existence among the people belonging to different communities, races and cultures.
Marriyum Aurangzeb said that the policies pursued by the present government had greatly improved the security situation in the country, which had created an enabling environment not only for economic growth but also for revival and expansion in the domestic tourism.
The government was also making strenuous efforts to project art, cultural diversity and heritage of the country with a view to promoting its softer image, she added.
The minister said that the armed forces and law enforcing agencies had made unprecedented sacrifices in the war against terrorism.
Ambassador Piotr Opalinski emphasised the need for formal engagements by signing memorandums of understanding in the field of information and culture and said that culture was one of the powerful and softer tools, which allowed nations to grow and survive.