KARACHI: The United Bank Limited (UBL) maintains an extensive social media presence, with over 1.5 million Facebook fans, the UBL ranks 14 among the world’s top Facebook pages for banks.
Leveraging its popularity on digital media, the UBL recently hosted a bloggers and social media writers’ tour for its newly inaugurated head office.
During the visit, the bloggers were shown the different floors of the skyscraper and were briefed on its modern architecture. The event concluded with a presentation on the building, followed by high-tea in UBL’s cafeteria on the 18th floor.
The bloggers seemed impressed with the skyscraper. Post-visit, one online publication headlined that the UBL’s new Head Office is a ‘spectacle for Karachi’s skyline’. Another wrote, ‘the UBL Head Office is a futuristic symbol in the skyline of Karachi’. A third publication called it…’awesome’.
The UBL head office is a beacon of the bank’s ‘progressive’ and ‘innovative’ brand attributes and a dynamic symbol of the transformation that the bank has undergone in the last 14 years.
The 200 feet tall atrium of this building is the tallest of its kind in Pakistan and its unique advanced facade lighting illuminates the city skyline at night, further highlighting Karachi’s identity as ‘The City of Lights’.
Speaking at the occasion, Head of Corporate Affairs and Marketing Ali Habib said, “UBL has always prided itself in staying ahead of the trends which is yet another attribute personified by this architectural masterpiece.” He added, “This skyscraper stands tall as a physical embodiment of our role as leaders in the financial services sector of Pakistan.”
