Gai Power Wash has chosen Pakistan’s ultimate sweetheart Mahira Khan as the brand ambassador.
The brand’s new TVC shows how the production values of the Pakistani ad-space have improved overtime but one can’t ignore some of the older ads of Gai Soap either. Some of the taglines and catchphrases of the older ads might have made us laugh at them but they got the job done. Mahira’s highfalutin in the ad below, for example, isn’t a patch on the effortless simplicity of the dancing cow with the tagline “What a Gai!”
The recent TVC features the beautiful muse amidst grand landscapes and monuments, kaleidoscope of colors and wonderful stories. Prominent names from the fashion industry such as Nomi Ansari, Ali Xeeshan and Saniya Maskatiya dressed up Mahira in jaw-dropping ensembles. “We are glad with how the TVC represents everything the brand stands for” said, Mazhar Munawwar, Director Sales & Marketing, Azhar Corporation (Pvt.) Ltd (ACPL). “We are proud of how far ACPL has come and we plan on taking it to new heights.”
Take a look at how commercials in Pakistan have evolved over the years: