Pakistan Today

PIA to continue patronizing special children: Hildenbrand

Bernd Hildenbrand, chief executive officer of Pakistan International Airlines Corp. (PIA), stands for a photograph following an interview in Karachi, Pakistan, on Wednesday, July 27, 2106. As the new head of PIA, Hildenbrand faces the biggest challenge of his career: getting the state-owned carrier to think about the future instead of living in the past. Photographer: Asim Hafeez/Bloomberg

 

The Pakistan International Airlines (PIA) will continue to patronize Al-Shifa Trust, (PIA’s relief and rehabilitation center for special children) and is keen to facilitate it in further developing and enhancing its facilities for the benefit of the special children and the community at large.

This was stated by PIA Chief Executive Officer Bernd Hildenbrand, during his visit to Al-Shifa Trust here Monday.

During his visit, in addition to interacting with instructors and inquiring about ways and possibilities of further enhancing trust’s facilities, Hildenbrand also spent some time with kids, who were suffering from Down’s syndrome and cerebral palsy. He also visited the manufacturing center where a vast range of orthosis and prosthetics are manufactured as per customer needs on modern lines using comfortable and durable material on highly subsidized rates.

Al-Shifa Trust is being headed by a PIA Director, Ms Ghazala Rashid, who gave a presentation to the CEO and the accompanying directors of Corporate Planning and Human Resource/Works regarding existing services and up-gradation project of Al-Shifa.

She apprised the CEO of the working of the trust and informed him that since 2008, when she took over the charge as the administrator of Al-Shifa, she worked on system development, infrastructure, improvement of services and image building which resulted in increased number of patients and children. Her efforts were appreciated by the CEO and his team.

Mr Hildenbrand appreciated the fact that since its inception in 1967 the institute has been providing valuable service not only to the families of PIA, Civil Aviation Authority and Airport Security Force, but also to the general public.

As part of the airline’s corporate social responsibility, the PIA supports and sponsors Al-Shifa Trust, which provides relief and rehabilitation services to special children.

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