YouTube has launched an offline feature for its users in Pakistan as part of a larger initiative to make the video sharing platform easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users.
The move is part of YouTube’s ongoing release of its ad-supported offline feature on Android and iOS.
The new offline feature for the YouTube app lets people make videos available for offline viewing using WiFi on their data plans. Once taken offline, the videos can be viewed without an internet connection for 48 hours, allowing people to enjoy videos during short periods of low or no internet connectivity. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on their offline icon.
Much of the popular YouTube content on youtube.com.pk is read for people to view offline, from comedy to entertainment performances.
“We are delighted to launch this new offline experience on YouTube with some of the top Pakistani players in entertainment. By making these popular videos available for temporary offline viewing, our partners will help fans connect more easily with their favourite content, while also helping bring more viewers to their videos. We hope to keep finding better ways to make video content more affordable and accessible in Pakistan,” stated Tania Aidrus, Head of Business Development, Nex Billion Users team at Google Asia Pacific.