Swarovski, the global leader in cut crystal and fashion jewellery, collaborates with MARIA B for their ‘Mbroidered’ and ‘Maria B Lawn’ line, as part of the ‘Ingredient Branding’ program.
“We are very excited to present our new collections and fashion creations through our partnership with Swarovski where we have worked with incorporating Swarovski crystals into the collection”, said Maria B.
“I think it’s brilliant when international collaborations like these can help bring two markets together, allowing them to prosper through the exploration of new avenues and technologies in fashion. Beyond the glory of the moment is the potential of what ‘Sparkling Couture’ has unlocked for Pakistani designers. What matters is the effect it will have on Pakistan as it permeates the international fashion scene.”
MARIA B. as a brand has become one of the biggest market leaders in Pakistan, with huge brand popularity and is the only fashion house with a vertically integrated industrial-scale production facility in Pakistan.
Maya Ali, the reigning queen of the silver screen in Pakistan, is the brand ambassador and face of the campaign and will be presenting the latest collection to be launched on 25th August.