Yes, the catchy song that is part of Coca Cola’s latest ad campaign was originally sung by Madam Noor Jehan. The new version that features Meesha Shafi and Umair Jaswal singing a song that on the face of it seems completely original and written specifically for Coca Cola actually first appeared in the Punjabi movie “Chan TeSoorma” back in 1986 sung by Madam Noor Jehan herself.
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The movie came out at the peak of the Zia Regime where there was a strict prohibition on alcohol. The word could not be said on screen and showing alcoholic beverages in bottles was out of the question. Coca Cola in this song was suggestive of alcohol.
The song is picturised as a dance number where a dancing girl is surrounded by men sipping on bottles of coca cola.
Have a look at the original video:
And the current Coca Cola advert: