Air travel photos from the 1960s show smartly dressed, champagne-sipping passengers in spacious airliner cabins.
Contrast that with today’s cramped seats and overcrowded airports and it looks like our flying experiences are getting steadily worse.
But is this based on reality?
The aviation industry has been investing massively in proving nostalgic travellers wrong.
Yes, aircraft may still look similar to those of the so-called golden years.
But every single aspect of the air travel experience is currently being overhauled — all driven by technology.
Right at the forefront are airplane cabins.
And the key to their transformation is wireless connectivity.
With virtually every passenger toting a smartphone, tablet or laptop, in-flight Wi-Fi is opening up new ways to engage with air travellers and redefine the flying experience.
Mobile tech already plays an important role in enhancing travel, from electronic boarding passes to last-minute bids on biz class upgrades.
Some airlines, such as KLM, have even started sending boarding passes and flight alerts through a dedicated airline Facebook Messenger chat bot.
But the one area where mobile can become truly transformative is in-flight entertainment, with personal devices becoming gateways to a whole range of up-in-the-air services.
While built-in in-flight entertainment systems are unlikely to vanish, particularly on long-haul flights, they can work in tandem with the passenger’s own devices.
Earlier in 2016, Panasonic unveiled Waterfront, a system that allows the passengers to use their mobile handsets to control an aircraft’s built-in entertainment.
Aerospace companies Thales and B/E are also using mobiles to personalise passenger experiences.
By syncing with handsets, their seats know a passenger’s preferences and can even restart a movie at the exact place where they left it on the previous flight.
Some airlines are doing away with embedded entertainment systems altogether.
They’re opting for passenger’s handsets to deliver in-flight entertainment — a move that crucially reduces aircraft weight and frees up cabin space.
No Internet connection is required, passengers just connect their devices to an in-plane network.
Netherlands-based AirFi is primarily equipping low-cost airlines that often fly short-haul single-aisle aircraft and don’t have entertainment systems.
The company’s portable wireless system beams pre-loaded content onto passenger devices.
The AirFi terminal behaves like a normal Internet router. It’s lightweight and can easily be installed in a luggage compartment.
AirFi CEO Job Heimerikx says it’s a cost-effective and flexible way to provide quality in-flight content to the short-haul market.
“There are a customer service and a commercial angle to our system,” he says.
“Passengers can access a broad range of movies and other sorts of entertainment, but they can also use it to order food or shop duty-free.
“It’s like an evolution of the traditional in-flight magazine, but just as it happens at online stores, you can make it really personal.”
This concept thrives on having a captive audience.
But would it still work if users had a full in-flight broadband Internet connection?
Passengers might be more interested in binge-watching their favourite TV series instead of booking airport transfers or ordering an extra cup of coffee.
Courtesy: CNN