Earlier this month, Nike released an ad featuring eight Indian athletes including Bollywood actor Deepika Padukone, a former national level badminton player which went viral on the internet. It highlighted women in sports and the energy exuded in the video was incredible.
A video by YouTube channel Epic Spiritual snubbed the Nike ad by merging images of their ad with India’s women in the labour force, who work grueling hours on farms, in construction factories, at people’s homes, all barefoot. The outcome is mind-blowing.
The video shares the everyday struggle of ordinary working women who are the epitome of strength.
They may lack the luxury of owning branded sports shoes or even shoes for that matter but their zeal and enthusiasm is motivating to the core.
There are snippets of women carrying the heavy material and just going ahead with it like it is no big deal. It shows the faces of women from the lower socio-economic backgrounds and how they live like champions. Nothing is difficult for these hard working ladies Together; they win at life, every day.
Of late, Bollywood stars have been endorsing equal rights and women empowerment in India. The Nike ad is just one example before this Jacqueline Fernandez starred in a remake of Spice Girls’ Wannabe which highlights the United Nations’ Sustainable Development Goals. It shows women from all over the world telling government leaders what they hope to achieve – from an end to violence against women to quality education for girls.
