The newly-released Bollywood film “Sarbjit” has failed to attract any Pakistani distributors; with some saying the biopic has no box office potential due to its non-commercial subject and anti-Pakistan content.
Pakistan’s Central Board of Film Censors (CBFC) Chairman Mobashir Hasan told foreign media that until now no major distribution company in the country has approached to review the content of the movie.
“In Pakistan the system is a distribution company first approaches the information ministry for importing and releasing an Indian film the ministry than asks the censor board to review the content of the film,” he said.
Hasan said once the CBFC has given a clearance certificate and its feedback to the information ministry only then it asks the Ministry of Commerce to clear the film for import or not.
He said in the case of “Sarbjit” no attempt has been made so far to seek clearance for its release in Pakistan perhaps because of its storyline.
to release the film in Pakistan since it was already viewed as an anti-Pakistan film in the country.
The film, starring Randeep Hooda and Aishwarya Rai Bachchan, is based on the ordeal of Sarbjit Singh who was captured and deemed an Indian spy by Pakistan and who later died in jail on May 2, 2013.
The Omung Kumar-directed film revolves around his sister Dalbir Kaur (Aishwarya), who attempts to bring her brother free from the jail.
A distributor also claimed that the film did not have box office potential due to its non-commercial subject.
“No one wants to get their investment stuck or go to waste which usually happens if a film is stuck with the Censor Board or it flops at the box office.”
The distributor added most distribution companies, which import Indian films, have to face a backlash from religious elements and others if they attempt to bring the movie to Pakistan.