The Chaikhana Collection is launched by Pakistan’s men’s wear brand “Shahnameh’s” which is its latest Spring/Summer 2016 collection. The collection is inspired by the spirit of the Chaikhana a tradition where people from far and wide would gather to rest and exchange stories and experiences.
Moreover, the brand draws inspiration from the rich traditions and celebrations of nobility, courage, honour and generosity lay out in the eponymous jewel of Persian literature.
Shahnameh’s Brand Head and Managing Trustee Bilal Zaman, talking about the new ‘Chaikhana’ collection, said “Shahnameh is a unique, Branded Entity that was created by the House of SEFAM, to cater to the needs of the sartorially savvy, dynamic and discerning, sub-continental Man. In essence, Shahnameh derives paramount inspiration from the masterful tapestries of Eastern Imagination and is a true amalgam of Traditional, Eastern sensibilities and contemporary style trends that mark the individuality of the Man of Today.”
Shahnameh’s Chaikhana Collection is available at all Retail Museums and at selective Leisure Club outlets across Pakistan at very affordable prices.