One of the very few retail brands in Pakistan who believe in trying new ways of creating attention and breaking through the clutter, DENIZEN® has used 3D Animation for the very first time to make a comic series with characters that depict the essence of their target audience wearing the brand’s apparel. The brand intends to generate activities around distributing these comic strips in schools and colleges in order to develop a deeper understanding of the issues among the younger generation and spreading the message across to everyone.
The Comic Series is a new endeavour by the brand, as a part of a campaign that is available on the internet. The Comic Series’ focal point is social issues that have been piling up in the society and need to be paid attention to. The Series with its eye-catching illustrations comes with three lead characters, Daniyal, Mikael, and Natasha who come from different walks of life and becomes the best of friends due to their common interest to bring a positive change in the society without breaching the law. These characters are young students, they are not superheroes, but they have their own individual strengths.
An inclusive brand, whose core target is the younger dynamic, is positioning itself in a way to capture interest and use new technology to stand out with its brand ethos. Catering to the everyday heroes, travellers, and adventurers, the brand’s focus is all on movement and change.
The Comic Series touches the common issues of our society, subjects like Beggar Mafia, child labour, mugging in broad daylight and robberies etc. The three characters do what they can in their own capacity to keep the streets safe and the citizens happy. The fact that the subtle call-to-action message is been circulated with the help of comics has a power of being extremely effective. The illustrations catch everyone’s attention and the message they deliver is straightforward.
