Trick your brain to work more efficiently | Pakistan Today

Trick your brain to work more efficiently


Setting deadlines never comes easily to me. No matter how much time I leave to complete my assignment, I’m often scrambling to meet each deadline.

I know I’m in good company with the world full of procrastinators. But recently, I’ve been experimenting with giving myself less time to do the same amount of work. In order to be more productive (and procrastinate less), I’ve consciously been setting more stringent deadlines when it comes to work. An hour-long call is now done in 30 minutes. Writing assignments that would take me three days in the past now must be completed in two-and-a-half. I use a calendar alarm to remind me to move on to the next work assignment.

But when it comes to work that’s perhaps repetitive in process (interview, research, write, edit, deliver) but not in content (it’s a new topic every single time), it’s not as easy, I found. In some cases, simply creating a stricter time limit has made it easier to stay productive when I work against a deadline. But more often, I’ve found myself missing these marks — some, like getting a chatty interview subject off the phone at minute 31 have been hard to achieve. Then I feel as if I’ve failed when the work (inevitably) takes longer.

It’s not deadlines; it’s how you set them

It turns out that it might not be the deadlines themselves, but the way we try to trick ourselves into getting work done without scrambling last minute. There’s an art to setting shorter deadlines and it’s not as simple as I had imagined.

There are many advantages to purposely setting short deadlines properly, Bradley Staats, associate professor at the University of North Carolina Kenan-Flagler Business School in the US told me during a conversation I’d allotted 25 minutes for (5 minutes less than I would have in the past).

“By restricting ourselves, we force ourselves to get it done and we can often streamline things and cut corners where it’s not a problem,” said Staats, who studies the behavioural science of learning and productivity.

Building a schedule entirely of short deadlines, though, is unproductive in the long term, because it doesn’t leave time for ‘slack’ time – the period of so-called wasted time that helps us come up with innovative ideas and solutions, Staats explained.

A happy medium

Finding a balance is important, according to Ryan Holiday, an Austin-based media strategist and author of The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph. Holiday balances writing with the day-to-day tasks of running a creative agency. His entire calendar is structured around the idea of setting stringent deadlines. But the blocks of time are more fluid, with certain types of work filling the blocks, but not just, say 30 minutes for one thing and 45 for the next on the list.

When working from home, Holiday spends the first half of his day doing long-term work, including writing or brainstorming, without strict time limits. After lunch, he focuses on tasks with shorter deadlines including calls, meetings and setting aside time to answer emails in 30-minute increments. Working on the most important stuff in the mornings allows him to power through the short deadlines he sets for easier tasks.

Deadline-setting is important, though, with longer projects, especially creative things which never feel quite finished without imposing limits, Holiday said. “With short-term deadlines you can’t get consumed with the endless possibilities,” Holiday said.

Staats recommended that I power through the initial tasks I have under a tight deadline (like the first draft of a story) and then leave less structured time to review and analyse my writing. This applies more widely than writing. In tech, for example, a programmer can write an initial round of code under a short deadline and then leave unstructured time to edit and refine it, he said.

Of course, the question of whether to even set a stricter deadline is a little trickier. If you know the intended outcome, it pays to set a shorter time limit, Staats said. “Someone needs to understand what is it that they are trying to accomplish,” to take more control of the time it takes, he said.

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