After Leonardo DiCaprio won his first Oscar, he immediately became the top most searched celebrity in India, whereas the Bollywood beauty Priyanka Chopra was the next one on the list.
According to Google, India contributes to only two percent of global searches for the Oscars, but they still managed to make it to the top 10 markets for Oscars searches. They further added that the top searches for Oscars 2016 from India included Best Picture, Best Actor, Best Actress and Best Director.
Furthermore, 50 percent of all Oscar searches worldwide originated from the US. Markets that made up the next 30 percent of the search share included Britain, Canada, Australia and Spain.
According to a statement by Google, “Compared to 2015, this year has seen an unprecedented 70 per cent year-on-year growth in queries for the Oscars. January 2016 saw two times spike in searches in comparison to December 2015.”
For Indian fans, Leonardo DiCaprio emerged as the most popular nominee in the race for best actor, followed by Matt Damon (The Martian). Incidentally, DiCaprio also emerged as the most searched Best Actor nominee across the US.
Among the Best Actress nominees, Cate Blanchett (Carol) was the most searched nominee followed by Jennifer Lawrence (Joy), Brie Larson (Room), Saoirse Ronan (Brooklyn) and Charlotte Rampling (45 Years).
In the US, the two best searched nominees in this category were Cate Blanchett and Jennifer Lawrence.
Lastly, Google said, “In 2016, searches around the Oscars are trending to be the top query worldwide in the art and entertainment category.”