Bollywood actor Priyanka Chopra – who has acquired international recognition through American TV series Quantico – has now turned co-producer for a mobi-series entitled It’s My city. The show has been made by celebrity digital network Fluence, in collaboration with video entertainment mobile app nexGTv.
The series is specifically being launched for mobile users and depicts the story of four girls – Manika, Sonali, Tina and Nikki – on a journey of love and lunacy. They live together in a flat in Mumbai and mirror the reality of everyday life in India’s city of dreams. Much like Priyanka once did, the four characters are shown struggling to fulfill their ambitions in the metropolis as the series aims to capture their ups and downs. It’s My City will be a bi-weekly, 14-part series that commences this Friday. New mobi-sodes will be released every Tuesday and Friday.
Priyanka announced the new project via Twitter yesterday and even shared a sneak-peak video. “It’s here! @ItsMyCity_ @PurplePebblePic’s first mobi-series with @nexgtv_mobileTV, on Jan 22. Got newbie producer jitters,” she tweeted. Speaking in her capacity as a mentor and co-producer, Priyanka – who also sang a song called In My City – released a statement regarding the venture. “Digital is the new frontier of content and I’m diving right in,” she said. “It’s a super exciting world which I find myself equally fascinated with and immersed in completely.” Her private production company, Purple Pebble Pictures India, has produced the venture, along with Endemol-Shine India.
An actor, singer and a former Miss World, Priyanka is a jack of all trades. Her success in Quantico and powerful performances in recent Bollywood films like Mary Kom and Bajirao Mastani have cemented her hold over the spotlight. She claimed that the inspiration behind It’s My City is very progressive. “The aim is to go where the young audience has moved towards, to connect with them in a style that they can identify and for me, personally, to engage with them in a whole new way,” said Priyanka.
Captured in a light-hearted manner, the sitcom also offers a unique and real insight into the lives of Indian girls residing away from their families in pursuit of their dreams. Priyanka will appear as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend. “There is a huge parallel that can be drawn to my own reality of a young girl coming to Mumbai to literally make my dreams come true,” she said. “I hope the stories are something the audience will identify with.”
According to Abhesh Verma, chief operating officer of nexGTv, Priyanka was his only choice for the role. “She has challenged and redefined the status quo numerous times over the years. She epitomises the young, Indian woman of today and is therefore, the perfect match,” he said. Rishi Negi of Fluence was all numbers, saying that, “This collaboration will draw audience subscriptions and views for the show and the platform via social media, by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”