Prominent brands to showcase products in Pakistan Expo Malaysia

The Pakistan Expo Malaysia “PEXPO KL 2016” will be held in the heart of Kuala Lumpur from February 12 to 15 at Mid Valley Exhibition Centre (MVEC). The event to be organised by EVECON under the patronage of PAK-ASEAN Business Forum and supported by key associations from textile, furniture, gems and jewelry, surgical sector and the Women Chamber of Commerce and Industry (WCCI South – Karachi) and WCCI Multan is expected to feature over 50 top organisations representing some of the Pakistan’s leading designers, companies and brands from a diverse range of industries.

During his recent visit, Mir Nasir Abbas, Chairman EVECON, met Deputy CEO of MATRADE and Abubakar Kolkuty, Director South Asia MATRADE, and Vice Chairman of Associated Chinese Chambers of Commerce and Industry (ACCIM), appreciated the efforts being made to strengthen the trade between Pakistan and Malaysia. They welcomed the exhibitors to Malaysia and assured their full support to promote the event in Malaysia through their platforms and provide necessary assistance to make PEXO KL ’16 successful.

The MATRADE deputy CEO said that the Pakistani products, specially fashion fabrics and garments, gems and jewelry would attract Malay, Chinese and Indian consumers in Malaysia, and appreciated that Mid Valley Exhibition Centre (MVEC) is the ideal venue for such events being visited by tens and thousands of visitor’s on daily basis. She further said that MADE IN PAKISTAN Fashion, Home Textile, Food, Leather, Surgical & Dental Instruments, Sports Goods, Engineering Products, Handicrafts and many other products would find an excellent market in Malaysia.

The MVEC is proved to be a popular venue as it is strategically located within one of Malaysia’s largest and most popular shopping mall, Mid Valley Megamall, and is packed with thousands of visitors daily. In addition, its central location and good accessibility makes Mid Valley Megamall a destination of choice for locals and tourists. Mid Valley project is one of the largest urban development projects in the world. MVEC hosts over 40 leading consumer and B2B expos around the year attracting millions of followers.

Hassan Raza, High Commissioner of Pakistan, in Malaysia has extended full support to EVECON for arranging the event in a befitting manner. Ms Farida Qureshi, President WCCI-South Karachi, has expressed her pleasure on receiving the wholehearted support of Pakistan High Commission in Malaysia, MATRADE & ACCCIM which in her opinion would prove to be a source of inspiration for the exhibitors and would undoubtedly help in creating and exploring new market for the Pakistani products in Malaysia. She added that the event was organised in view of the fact that India constituted perhaps the most natural market for many of Pakistan’s core products and this expo would prove to be the largest Expo with business-to-business and business-to-consumer components.

Leading designers from Pakistan are all set to showcase their collection of fabrics, stitched and unstitched formal and semi-formal outfits and jewelry at the four-day exhibition during the celebrations of Chinese new year as millions of tourists from world over would flock to MVEC.

Companies like PEL,Ghani Glass and leading surgical and dental instruments manufacturers are also showcasing their product range and will be having meetings with the leading distributors, retailers and import firms based in Malaysia.

PEXPO KL ‘16 is being marketed through a smartly designed outdoor campaign and strategically planned social media campaign. Some of the new features available at the exhibition is the “register online win on ground” lucky draw where the visitors can register online prior to the event and shortlisted winners stand a chance to win mystery gifts including return ticket for valentine day couple to BANGKOK. A total of 150,000 visitors are expected to throng the four-day exhibition.

This move of EVECON and Hock choon Holdings SDN BHD (Co-Organizer in Malaysia) aims to provide a platform to the Pakistan based companies, for showcasing their range of products and services to the Malaysian public and business community. The exhibition contributes to promote Pakistan – Malaysia economic relations by diversifying the existing trade patterns hence introducing a wide range of quality Pakistani products in the Malaysian market with prominent business and trade sectors.