7Up refreshed its look – and celebrities did the same

7up refreshed their look by launching their new logo. Keeping the theme alive, 7up helped refresh the looks of seven Pakistani celebrities, who showed it off at the launch event.

Styled by Shammal Qureshi of Toni&Guy, the celebrities included Sarwat Gillani, Zoe Viccaji, Farhan Saeed, Urwa Hocane, Mohsin Abbas Haider, Anoushay Ashraf and Uzair Jaswal.

The new 7up look is clean, fresh and minimalistic – and their tagline for the campaign is ‘Fresh Hai 7Up Ka Love’ with the official hashtag #RefreshYourLook

Sarwat Gillani looked ravishing with red highlights, most thing she hasn’t done in forever due to her screen presence, “As an actor I usually have to play safe with my look and cannot make drastic changes to my style which eventually makes it very mundane and boring after a while” Sarwat Gillani shared at the event.

Anoushay Ashraf looked entirely different with dyed shoulder length hair, “I have never experimented with my hair, everyone has loved my new look so have I” she exclaimed at the event.

The event revealing the fresh new look of celebrities was attended by the who’s who of music & entertainment industry. Zaid Ali T paid a surprise visit too. Zoe Viccaji, Farhan Saeed, and Uzair Jaswal performed their famous singles live for the audience.

The event was organized by Catwalk Event Management & Productions & PR.