Softlan, the country’s first post wash fabric conditioner, joined hands with Pink Ribbon Pakistan, a distinguished NGO working on Breast Cancer Awareness nationwide.
Pakistan has the highest incidence of breast cancer in Asia, with every 1 in 9 Pakistani women at the risk of this disease.
In honor of the World Breast Cancer Awareness month, Softlan launched its annual awareness campaign and hosted a launch ceremony at Colgate-Palmolive Head Office on October 1, 2015. This partnership was marked by a Memorandum of Understanding (MOU) signing ceremony by Colgate Palmolive Pakistan (CPPL) and Pink Ribbon Pakistan (PRP).