Samsung Electronics Co., Ltd. has won eight prizes – two golds, four silvers, and two bronzes – at the Clio Awards, one of the three major international advertising events, alongside the Cannes Lions and New York Festivals.
Samsung’s Safety Truck was first implemented as a solution to prevent car accidents in Argentina. It later achieved two gold Clios in the Digital and Out of Home categories, and three silver Clios in the Direct, Engagement/Experiential, and Innovative categories. Earlier in June, Safety Truck was also awarded one Titanium, three gold and three silver at the Cannes Lions.
