PEMRA wants TV channels to ignore condom ad


The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed TV channels to stop running an ‘objectionable advisement’.

While taking notice of the increase of public complaints against the telecast of a contraceptive ad on Pakistani channels, PEMRA has directed TV channels and the Pakistan Broadcasters Association to review the advertisement, according to a press release issued on Monday.

“It is pointed out that the advertisement is generally being perceived as indecent, immoral and in sheer disregard to our socio-cultural and religious norms,” PEMRA said.