It has been noted with concern that our government as well as our corporate sector is bent on giving financial benefits to Indian actors/actresses for appearing in Pakistani ads. Daily you are not going to miss watching these avoidable ads in the print as well as electronic media. Are the Indians reciprocating similarly? I doubt it.
What are the causes for such kind of appeasement? May be the corporations doing so feel that Pakistani actors/actresses will not have the desired effect in marketing their products or may I have the courage to presume that we are not so patriotic as the Indians? We do have a large number of models/actors who can be effectively employed with the desired results.
We as a nation must exhibit patriotism and force our concerned ministries and PEMRA not to waste money in benefitting the Indians directly or indirectly. With the balance of payment already in favour of India (as we buy more of Indian goods/services), it is but imperative that we must stop this practice forthwith. With our money Modi will be able to buy more of bullets/shells to continue border killings as being done nowadays. If at all we cannot live without the Indian actresses/actors, their movies, goods, etc, then we must resort to have barter trade with India though it might never like this idea.
Let’s rise as a nation ready to face the world squarely and with pride.
RASHID MAQSOOD
Lahore
